Information design for client presentation

4-6 October 2017

John McIntyre Conference Centre, Edinburgh

A 70 minute Tutorial by:

Rashida Prattis


About this Tutorial

After weeks of research, you're ready to report crucial information back to your client. About halfway into the meeting, you notice that the client's eyes have begun to glaze over, and you know that you've lost their attention. In this workshop, you'll learn the science behind making any presentation or report more memorable by combining the basic principles of information design with UX design to conquer your client's attention span.

You don't need fancy software in order to make a memorable presentation. This interactive session will teach you the fundamentals of information design and combine these with the principles of UX design to create a presentation that your clients will enjoy (yes, even if you don't have good data to share with them). This tutorial will be broken up into 3 phases:

  • visual design lecture - this first phase will explore the commandments of information design, the science behind our short attention span and how to conquer it
  • common presentation software hacks - this second phase will teach you how to use these principles on your own using common presentation software, like Powerpoint or Keynote
  • presentation workshop - we'll split into groups and use the techniques we just learn to create a powerful presentation

This tutorial is best for anyone who has to convey important information directly to a client.

About the Speaker

Rashida Prattis brings the most difficult concepts to life through her expertise in brand marketing, information design and presentation design. As a creative director, she has created hundreds of investment decks with C-Suite executives and start-up entrepreneurs.

After graduating from Parsons School of Design with a degree in communications design, she began her career in advertising at NYC-based agency BBDO, where she worked with global brands such as M&M’s, FedEx and Mountain Dew. Rashida then joined the LeanUXNYC founders, using her marketing and design expertise to produce complete visuals for the 3-day conference series.

Rashida is passionate about designing human-centered products and services. She currently works as the Creative Director of PraxisFlow, an enterprise service design and orchestration firm focused on integrating the practices of the Theory of Constraints, lean thinking and enterprise service design.


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