Discovery is a team sport: how to de-risk research

4-6 October 2017

John McIntyre Conference Centre, Edinburgh

A 30 minute Case Study by:

Rosemary King

Mind the Product

About this Case Study

Product managers and designers understand that depending on the complexity of the problem and the domain, the discovery period is one of the most critical times in the product life cycle. Without it, there is no time to validate and de-risk ideas before committing to code.

If stakeholders are not involved in the process, there is no transparency or understanding around the activities that are taking place, the time it takes to implement them or how insights are derived.

Without this participation, stakeholders miss out on the ah-ha moments that product teams experience, and never truly understand how user-centered design practices work. PMs end up with a vision that's unsupported.

This session will outline this risk, discuss the reasons why it's important to have stakeholder collaboration and input and detail how and when to get stakeholders involved to maximise their value.

About the Speaker

Rosemary is an experienced product manager who has specialised in software development, agile enablement and lean methodologies for the past 7 years. She has worked across diverse domains including government, finance, retail and enterprise.

After starting her tech career in the New York City start-up scene, she moved into consulting and has spent time with ThoughtWorks and Pivotal Labs London. She has done freelance consulting and training with incubator programs like start-up bootcamp, conducted UX research on 4 continents and likes cold water surfing.

Rosemary is currently Director of Training Products at Mind the Product. You can usually find her at monthly ProductTanks in London.


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