It’s either Design or LeanAgile: transitions versus the test drive

4-6 October 2017

John McIntyre Conference Centre, Edinburgh

A 60 minute Keynote by:

Cameron Tonkinwise

UNSW Art & Design, UNSW Sydney

Video of session

About this Keynote

Agile product-service development and lean value proposition finding promise hyper-empirical ways of getting quickly, with the least amount of waste, to things that people seem to really want and need. As they have been implemented, these practices have realised that they still need moments of design. This keynote explores tensions between Design and LeanAgile, such as:

  • the difference between the virtual space of the studio and analytics of the market
  • the place of aesthetics and style in what is considered to be minimally viable
  • the focus on products and practices as opposed to systems and value

This session will discuss how these tensions point to factors that undermine the epistemologies that seem to give LeanAgile processes their less wasteful speed. It will then describe the wider societal dangers of these practices with respect to more equitable, more sustainable futures. The conclusion of the keynote compares LeanAgile with Transition Design.

About the Speaker

Cameron Tonkinwise came to the University of New South Wales Art & Design from Carnegie Mellon University's School of Design, where he was Director of Design Studies and Doctoral Studies. Before that he was the Associate Dean of Sustainability at Parsons The New School for Design, and co-chair of the Tishman Environment and Design Center at the New School in NYC.

Cameron has a background in continental philosophy and continues to research what design practice can learn from material cultural studies and sociologies of technology. His primary area of research and teaching is sustainable design. Cameron is widely published on the ways in which service design can advance social sustainability by decoupling use and ownership - what these days is referred to as the 'sharing economy.' He has also been a strong advocate for the importance of critical practice-based design research. Cameron's current focus, in collaboration with colleagues at CMU and an international network of scholar-practitioners, is transition design - design-enabled multi-level, multi-stage structural change toward more sustainable futures.

 camerontw

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