Leading Edge Forum
In this workshop, we examine the subject of situational awareness within business, explaining why it matters and why most companies lack it. We explore how to map a competitive environment, how it can be exploited, how practices evolve and how certain types of disruptive change can be anticipated and defended against.
Drawing on examples from heavy engineering projects, to governments, to software companies such as Canonical, Simon demonstrates how mapping can be used to rapidly change the fortunes of a project, reduce costs and outplay competitors with startling results.
Simon Wardley is a researcher for the Leading Edge Forum focused on the use and misuse of situational awareness within business. He is a seasoned executive who has spent the last 20 years defining strategies for organisations in both the public and private sectors.