Get your fingers on the digital product sustainability pulse: research and recommendations

Session type:

Talk

Presented by:

Joanna Masraff

Pirate Jo/Green PO

Sophia Ashley

Scott Logic

Session time:

25 Sep 14:55 — 15:40

Session duration:

45 minutes

About the session

Themes: Sustainability | Product

Why is Digital Product Sustainability still overlooked?

We have the need, we have the suggested techniques, but few take action.

Why is digital product sustainability low on the radar of some companies but not others?

Developed in partnership with multiple agencies across Europe, the Digital Product Sustainability Pulse summarises the results from Product Owner interviews on Digital Product Sustainability while offering practical recommendations from experts in the field.

In this session, we’ll explore the key factors shaping digital sustainability, including:

Why sustainability and profitability go hand-in-hand
The influence of product teams in driving sustainable change
Product owners’ awareness, interest, and capabilities around sustainability

Join us and find out how to bring sustainability to your digital products, and why that doesn’t mean reducing your profit margin.

Participant takeaways:

Understanding of the wider, holistic view of digital sustainability
Identify different strategies to improve digital sustainability
Identify multiple digital sustainability practices
Empowered to take action to improve the sustainability of their product AND improve profitability

About the speaker(s)

Joanna Masraff

Jo Masraff aka Pirate Jo is on a mission to live more sustainably and to help individuals, groups and businesses to do it too.

As co-founder of Green PO, she believes that turning every product person into a green product person is a big part of this, and as founder of Pirate Jo she uses her knowledge and expertise as a seasoned agile coach and agent of change to help in the next, most urgent transformation of our time.

A connector of patterns and people, a challenging questioner and reframer, Jo creates spaces for people to take action in difficult circumstances, while enabling everyone to be human and love themselves a bit more for it.

Jo derives true pleasure in leading, inspiring, helping and coaching others to succeed to the best of their abilities and have fun while doing it.

LinkedIn

Pronouns: She/Her

Sophia Ashley

Sophia is a consultant, keen agilist and responsible business practitioner with nearly a decade of experience across technology, agile delivery, organisational L&D, business analysis and UX and a former career in healthcare.

She uses her multi-faceted experience to help professionals and businesses see the bigger picture, and likes to focus on tricky but worthy challenges, particularly in the area of ethics - such as digital sustainability or accessibility.

She’s facilitated several agile communities of practice, has previously spoken at Lean Agile Scotland and Agilists4Planet, and appeared on Scott Logic's Beyond the Hype podcast on responsible AI.

Neurodivergent herself, Sophia has championed neurodiversity in the workplace as a neuroaffirmative coach, delivery manager, community lead and employee engagement representative. At LAS 2026, she wants to bring this part of herself to the table to help others on their journey to exploring the topic of neurodivergence.

Pronouns: She/Her