Session type:

Case Study

Presented by:

Andy Kemp

Equal Experts

Rebecca Sidwell

Policy Lead, Department of Health and Social Care

Chris Brown

Session duration:

45 minutes

About the session

Healthy Start is a government scheme that helps eligible families on low incomes to eat healthily, by providing vouchers to buy vegetables, fruit, milk and infant formula. A small team is redesigning the service from the ground up by digitising the service and changing policy, legislation, operations and how the service interacts with multiple stakeholders. Our session will cover how we are designing for the unique needs of our (often extremely vulnerable) users, as well as those of retailers.​

About the speaker(s)