Session type:

Talk

Presented by:

Tandy Nicole

Planet DDS

Session time:

27 Sep 11:15 — 12:00

Session duration:

45 minutes

About the session

Ever wondered if your business truly connects with its customers? Why should your customers care about your product?

Asking these questions will help you to explore the essence of customer value and its pivotal role in product success.

By asking the right questions, we can leverage the transformative power of the "Why" question to help us understand and prioritise our customer needs. 

In this talk, Tandy will also explore the psychology behind motivations and buying behaviour, alongside data-driven decision-making. With the intention to uncover the secrets of innovation and revolutionise your approach to product success. 

If you're ready to transform how you connect with customers and elevate your product strategy, this talk is for you.


Participant takeaways:

  • Prioritising customer needs in product success. 
  • The power of the why question & the 5 whys technique
  • Understanding customer motivations and buying behaviour
  • Leaning on data to validate assumptions and align your product with customer needs
  • Reflections and lessons for customer-centric strategies,


Themes:

Product Management, Product Strategy, Product-led Organisations, Internal Product Management, Product Success

About the speaker(s)